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Privacy Policy

Last updated October 8, 2026

This policy explains how Vernell Smith (“we,” “us”) collects, uses, and shares personal information when you visit vernellsmith.shop or buy from us. We sell physical apparel to customers in the United States.

Business address: 9347 S Marquette, Chicago, Illinois 60617, United States. Email: [email protected].

Information we collect

  • Order and account details you give us: name, email, shipping and billing address, phone number if you provide one, and what you bought.
  • Payment details. Card payments are processed by Stripe. Stripe receives your card number, expiration date, and security code. We do not store your full card number or CVV on our servers. We may keep a Stripe payment reference, card brand, and last four digits so we can complete refunds.
  • Technical data such as IP address, browser type, and pages viewed, collected through cookies and similar tools that run the store (including the shopping cart).
  • Messages you send to [email protected].

How we use information

  • To take and ship your order, send tracking, and provide customer service.
  • To process payments and refunds through Stripe.
  • To prevent fraud and keep the site secure.
  • To meet tax, accounting, and other legal duties in the United States.
  • To reply when you contact us. We do not send marketing email unless you ask for it.

Who we share information with

We do not sell your personal information. We share it only with service providers who need it to run the store:

  • Stripe — payment processing. Stripe’s privacy policy is at stripe.com/privacy.
  • Shipping carriers, so they can deliver your order inside the United States.
  • Our website host and email provider.
  • Authorities, if the law requires it.

Cookies

We use cookies that are needed to keep items in your cart, remember your session, and complete checkout. You can block cookies in your browser. The cart and checkout may not work if you do.

How long we keep information

We keep order records for as long as we need them to complete the sale, handle returns, and meet US tax and accounting rules. Support emails are kept long enough to resolve your request.

Your choices

Email [email protected] to ask for a copy of the personal information we hold, to correct it, or to ask us to delete it. We will respond within 45 days. We may keep information we still need for an open order, a refund, fraud prevention, or the law.

California residents

If you live in California, the California Consumer Privacy Act (CCPA/CPRA) gives you the right to know, delete, and correct personal information, and the right to opt out of the sale or sharing of personal information. We do not sell personal information, and we do not share it for cross-context behavioral advertising. To use your rights, email [email protected] with the subject “California privacy request.” We will not discriminate against you for making a request.

Children

This site is not directed to children under 16, and we do not knowingly collect their personal information.

Changes

We will post updates on this page and change the date above. Continued use of the site after an update means you accept the revised policy.

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